BORI

This project highlights the brand identity design for a café and coffee shop with a Korean-inspired touch. The branding was crafted to feel modern, approachable, and stylish while capturing the cozy charm of Korean café culture. Beyond a simple logo, the identity includes a full visual system of colors, typography, and illustrations that reflect warmth and creativity.

A key element is the mascot—designed with a playful yet refined style—bringing personality and memorability to the brand. Together, the mascot and logo create a flexible system for packaging, signage, menus, and digital use. The result is a cohesive branding package that positions the café as a welcoming coffee shop with unique character.