Brands/brand kit/KMCH
KMCH
USD 1000
KMCH tries to see kimchi from a more everyday point of view. In this branding and brand identity project, we stepped away from stiff conventions and built a visual language rooted in raw hand-drawn touch and gentle quirkiness.
The mascot, logo, and packaging were designed to feel relaxed with a raw aesthetic, carried by a loud and confident urban tone. Every element, from the logo mark to the packaging system, speaks with bold attitude. KMCH doesn’t aim to blend in, just to stay real. Modern kimchi culture with character.
48 hours turn-around / Retired once claimed — yours forever / 2x revision cycle included
What's Included
Visual Identity Pack 5 ITEMS
- Primary logo version
- Alternative logo version
- Logogram version
- Logotype version
- Logo documentation (do's & do not's)
Brand Guideline 10 PAGES
- Color palette
- Typography guide (pairings & hierarchy)
- Tone of voice
- Photography & iconography guide
- Editable super graphic elements
Packaging Design 5 ITEMS
- 1 Primary SKU
- Cup/box/takeaways
- Labels
- Packaging manual guide
- Print ready version
Social Media Starter Kit 12 ITEMS
- Profile picture
- 5 highlight covers
- 3 social media post template
- 3 stories template