{"product_id":"kmch","title":"KMCH","description":"\u003cp\u003eKMCH tries to see kimchi from a more everyday point of view. In this branding and brand identity project, we stepped away from stiff conventions and built a visual language rooted in raw hand-drawn touch and gentle quirkiness. \u003cbr\u003e\u003cbr\u003eThe mascot, logo, and packaging were designed to feel relaxed with a raw aesthetic, carried by a loud and confident urban tone. Every element, from the logo mark to the packaging system, speaks with bold attitude. KMCH doesn’t aim to blend in, just to stay real. Modern kimchi culture with character.\u003cbr\u003e\u003c\/p\u003e","brand":"Brand Klub","offers":[{"title":"Default Title","offer_id":48354148909270,"sku":null,"price":1000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/5835\/3622\/files\/kmch1.png?v=1781264189","url":"https:\/\/thebrandklub.com\/products\/kmch","provider":"Brand Klub","version":"1.0","type":"link"}